Internet Trends 2015 – It’s All About Mobile

Internet Trends 2015 – It’s All About Mobile

Legendary “Queen of the Internet”, Mary Meeker, released her annual internet trends report last week.  The lengthy presentation is fascinating from many aspects, but one of the clear takeaways is just how dominant mobile digital usage has become in society and how it is only likely to grow over time.

For example, adults now spend close to 3 hours a day consuming digital media via their phone – that’s over half of their usage and has skyrocketed since just a few years ago.

Source: Kleiner Perkins Caufield Byers

And the momentum behind increased mobile use is massive.  60% of Millennials believe that in the next five years ALL usage will be done on mobile devices.

Source: Kleiner Perkins Caufield Byers

To view the full presentation, click here.